Social Code Cracked // Full Brand Identity and Packaging Design

From logo to packaging to digital assets, we built a brand that not only looked premium but felt exclusive.

NP Cares // Brand Identity & Packaging for a Premium Bio-Serum

“SocialKode just understood my vision from the start. The professional and friendly team made an amazing brand identity and packaging for my organic serum, delivering the whole package within just five days. I am so happy!”

– Nicole Punzi, Founder of NP Cares

Nicole Punzi, founder of NP Cares, came to us with an idea of a high-end, bio-active serum designed exclusively for the most VIP members of her health and wellness app. The challenge? Translating her ethos—clean, effective, and effortlessly luxurious—into a brand identity that would resonate with an audience accustomed to the best.

What we did

  • We crafted a sleek yet warm identity that mirrored NP Cares' core values: science-backed wellness with a human touch. The brand’s tone? Minimal, sophisticated, and trust-driven.

  • The serum’s packaging needed to feel premium without being overdone. Inspired by modern apothecary aesthetics, we designed an elegant, understated bottle with refined typography and a muted, earthy color palette—speaking to both purity and luxury.

  • From digital campaign visuals to VIP welcome cards, every touchpoint was carefully designed to make the product launch feel exclusive yet personal.

SocialKode Hack #56

The Halo Effect of Premium Branding Design

People don’t just buy skincare—they buy the identity that comes with it. According to the Halo Effect (Edward Thorndike, 1920), consumers subconsciously associate well-designed products with higher efficacy.

We leveraged this by creating a brand experience that felt intentional at every level—so buyers perceived the serum as not just premium but essential for longevity, elasticity and skin health.

Examples

Luxury cues = Higher perceived value
Minimalist, high-end packaging (like La Mer or Augustinus Bader) signals quality before a single drop is used. We designed NP Cares’ serum with minimal tones and fine typography to evoke the same premium feel.

The result? A visually stunning product that resonated with NP Cares’ top clients, reinforcing credibility and customer loyalty.

Want a brand identity that makes people feel the value of your product before they even try it? Let’s make it happen.

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