Social Code Cracked // The Hospitality Sales Mistake That Leaves Tables Empty
Crafting a high-end visual campaign, and implementing social-first content strategies to transformed an afternoon tea into a must-visit! —one that not only attracted bookings but also built long-term brand equity.
Luxury Resort // Reinventing Afternoon Tea for the Modern Guest
Afternoon tea is tradition—but tradition alone doesn’t fill seats. A luxury resort needed to turn their afternoon tea into an experience people actually want and book.
By engineering standout visuals, storytelling, and in-service touchpoints, we helped this resort make their afternoon tea the event, not just another filler on the market taking up energy/time/monay without giving revenue.By aligning storytelling, digital execution, and real-world experience, we turned afternoon tea into an unmissable event—one that guests remember, share, and return for.
What we did
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We designed an afternoon tea campaign from concept to execution, focusing on longevity and health trends that resonate with the locals. By emphasizing sensory storytelling—how it looks, tastes, and feels—we crafted an emotional connection before guests even made a booking, ensuring they were drawn in from the very first interaction.
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Our team captured the elegance and MUST HAVE feelings of the experience, producing assets optimized for social media, PR, and direct booking platforms.
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A structured content and ad strategy ensured the experience reached the right audience—leading to increased engagement, word-of-mouth, and a notable rise in direct bookings.
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Beyond the digital aseets, we worked closely with the resort team to refine the guest experience. We trained staff on psychological cues that make a difference for each guests.
By aligning storytelling, digital execution, using EQ, we turned afternoon tea into the event —one that guests remember, share, and return for (over and over).